Indie Inspiration Conference 2024:


(Re)Build Your Author Business


The conference Sessions will be open and available from March 28 - Jun 30



Elana Johnson

7-figure, USA Today Bestselling, and Top 10 Kindle Unlimited All-Star Author Elana Johnson is the author of non-fiction books for Indie Authors and Publishers. She writes fiction under her real name of Elana Johnson and the pen names Liz Isaacson, Jessie Newton and Donna Jeffries.



In addition to the pre-recorded courses (see course descriptions in later section), spend time in live chats with Elana and in her live keynote addresses. Engage in Q&A with Elana and other conference contributors.

Schedule of Live General Sessions

Opening Keynote: Thursday, March 28: 1 PM EDT / 10 AM Pacific / 5 PM London / 4 AM Sydney

Opening Saturday Dinner Chat and Giveaway: Saturday, March 30: 5 PM EDT / 2 PM Pacific / 9 PM London / 8 AM Sydney

Closing Keynote: Friday, June 28: 5 PM EDT / 2 PM Pacific / 9 PM London / 8 AM Sydney


Schedule of Live Q&A's

Balancing Writing and Being Human Live Q&A with Elana Johnson: Wednesday, April 10: 1 PM EDT / 10 AM Pacific / 5 PM London / 4 AM Sydney

Nurturing Readers: A Beginner's Guide to Building Reader Loyalty Live Q&A by Bonnie Paulson: Thursday, April 11: 11 AM EDT / 8 AM Pacific / 3 PM London / 2 AM Sydney

Take the Guessing out of Graphic Design Live Q&A by Adam Johnson: Friday, April 12: 12 PM EDT / 9 AM Pacific / 4 PM London / 3 AM Sydney

Using the Box Method Live Q&A by Vanessa Vale: Monday, April 15: 12 PM EDT / 9 AM Pacific / 4 PM London / 3 AM Sydney

Author Alchemy: Turning Reader Magnets into Gold Live Q&A by Lucy Lennox: Tuesday, April 23: 7 PM EDT / 4 PM Pacific / 11 PM London / 10 AM Sydney

Direct Sales and Going Wide with a Capital W Live Q&A by Elana Johnson: Wednesday, April 24: 9 PM EDT / 6 PM Pacific / 1 AM London / 12 PM Sydney

Outline for Success Live Q&A by Bridget Baker: Thursday, April 25: 9 PM EDT / 6 PM Pacific / 1 AM London / 12 PM Sydney

The Four C's of Good Story Live Q&A by Elana Johnson: Saturday, April 27: 12 PM EDT / 9 AM Pacific / 4 PM London / 3 AM Sydney

Building and Tweaking Your Marketing Machine Live Q&A by Elana Johnson: Monday, April 29: 7 PM EDT / 4 PM Pacific / 11 PM London / 10 AM Sydney

Simplify Your Socials Live Q&A by Kirsten Oliphant: Thursday, May 2: 1 PM EDT / 10 AM Pacific / 5 PM London / 4 AM Sydney

Elana Johnson

Balancing Writing, Business and Being Human


It's about balance, yo. No one can escape the dreaded burnout. Not even Elana, with her #1 Achiever and her #2 Competition that drive her to keep going, going, going. The fact is, she's been dealing with burnout on some level for a year now. She has some tips and tricks that allow her keep producing and working, but sometimes the answer isn't what you might think. Join her as she peels back a layer in her production schedule and her personal life, and learn how she continues to write, run a 7-figure business, AND be a human being.

Elana Johnson

Direct Sales and Going Wide with a Capital W


 Oh, the buzz words in this title! If you're exclusive to Amazon and Kindle Unlimited, you can still be wide with other formats and languages of your books. This class will talk about the theory behind selling from your own website in paperback, ebook, and audiobook, how to grow and expand your audience in all formats on all the retailers as well. No two retailers are the same, and you shouldn't go at them the same way. Join Elana as she shares tips and tricks for each retailer, her own Book Shop, and how you can make your W wider and wider for your wide sales.

Elana Johnson

The Four C's of Good Story


You can be the best marketer in the world, but as Elana has said multiple times over the years: "Your book should work harder than you do." Convincing people to pick up your book is only half the battle. Getting them to read it takes up another huge percentage. After that... Is your STORY converting New Readers into Readthrough Readers? And will those Readthrough Readers become Superfans? They will if you implement these 4 Cs of Good Story.

Elana Johnson

Building and Tweaking Your Marketing Machine


Look, we all want to sell books while we sleep, right? I know I do. I want to work less, make more, pull readers through my new releases to my backlist, have every book working for me all the time, and jump on every bandwagon out there. But no one can reasonably do that, unless you start building your Marketing Machine. Machines work even when we're not. What have you equipped yours with? Join Elana as she goes through her current marketing systems, how she's tweaked them over time to keep her backlist selling, capitalize on her new releases, and has added (or removed!) gears and gadgets to her Marketing Machine to keep it running as efficiently as possible. (Oh, the metaphors this class will have!) 

Bonnie Paulson

Nurturing Readers: A Beginner's Guide to Building Reader Loyalty


Discover the importance of reader retention and how to cultivate lasting relationships with your audience. This presentation will introduce authors to simple but effective strategies for keeping readers engaged and coming back for more.

Vanessa Vale

Using the Box Method


A simple spreadsheet can help you grow your income! I'm sure you were wondering HOW!?


Sit back and check out how with this free concept, you'll see what you've accomplished so far and where you can keep adding on—brick-by-brick...to 7 figures.


I've done it. Twice.


Others have used it to exponentially grow their income as well.

This class is it! This box method concept can alter your thinking about backlist sales and passive income, which in turn changes your perspective on publishing.

Bridget Baker
Outline for Success

Bridget E./B.E. Baker writes most of her books in 7-14 days, edits them once, and then sends them to her editor. She does this because she has a process she has developed after reading over a hundred craft books. In this class, she'll teach fundamentals of story that will help you be able to outline for success and write a polish-ready first draft as well.

Lucy Lennox

Author Alchemy: Turning Reader Magnets into Gold

Imagine implementing one single marketing technique that would growyour business exponentially. Now imagine that once this technique was set up properly, it ran itself and you never needed to tinker with it again. And what if this single technique could be used to both capture existing readers and attract new readers into your sticky web of literary delights?


The only magical talent you need is the kind you already have… Your ability to spin compelling stories.


In this presentation, Lucy Lennox will share her passion for and experience with using reader magnets to build a powerful marketing engine and robust author platform. Learn how she has used bonus content to build a mailing list of over 40k fans, and how she uses that mailing list to launch her novels into the top 100 of the Kindle store over and over again.

 

Lucy is a fan of sharing numbers and data collected from her seven years of publishing. She will use real-world examples from her own business to show how she built a platform large enough to hit the USA Today list with a solo indie title in a niche genre. 


Come learn how to harness the power of bonus content to capture your target audience and turn them into loyal, long-term fans.

Adam Johnson

Take the Guessing out of Graphic Design

If you're like most indie authors you are constantly creating graphics for your indie author business. Adam's course will help you take the guess work out of color theory, type face, and layout choices by presenting some principles of graphic design with the necessary tools to make it happen!


Not only is Adam extremely handsome and hilarious, the ideas and tools shared in this course can be useful in any graphic design program, for any design purpose, and accessible enough to influence your design approach today! Be prepared to open your favorite design application and begin creating!

Kirsten Oliphant

Simplify Your Socials

Learn some simple strategies to choose and use social media wisely. With a focus on Instagram, TikTok, and Facebook, you'll walk away with some practical tips on how and why to use social media without the overwhelm. 

WHAT AUTHOR ATTENDEES THOUGHT ABOUT THE 2023 CONFERENCE


"LOVED this conference. This was light years beyond any other con experience I've ever had. Atypical information provided and done so well, so clearly. I was truly inspired, not overloaded."


"My favorite thing about the Indie Inspiration Conference was finishing the week with an actionable list (two pages, single spaced) of specific things I can DO to help readers find my books, as well as great suggestions on how to communicate with those readers effectively once they get onboard. The Indie Inspiration Conference was a wonderful investment in my writing business!"



"The 2023 Indie Inspiration Conference was worth every penny. I learned more in two days of presentations than I have at any other author conference I've been to."

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